This plant has been a pleasant surprise for me in the garden. Even though some varieties are called perennials, most do not survive our New England winters. This one not only survived, it sent out seeds that bloomed elsewhere in my garden this year. I need to deadhead this plant. While at the garden this year, I've not noticed the white coneflower in the lower right portion of this picture. The coneflower in heavy bloom is a variety called Hot Lava.